If you want a masterclass on how to launch a product, and launch a product that is so good, and launch it in such a way that you destroy your competition completely, and change the market overnight, just in a product launch, look at what Mahindra did with the Mahindra BE6E and the XEV9E. What impresses me about this whole thing is not just how good these two electric vehicles are, but how Mahindra launched them, and the engineering that went behind these vehicles. These products really brought something unique in the market, and took the market by storm, in style. And the way the launched it is so badass, that it’s worth mentioning.
Mahindra, out of the blue, without any announcement, launches the BE6E and the XEV9E. These two are so technologically advanced, and have so many features, unbelievable performance, and at an amazing price. Mahindra was suffering when it comes to EVs, quite recently, because they only had one EV in their product lineup, the XUV400 EV, which was an incomplete product. They worked on this banger of a project, where they bought the best and most high-end batteries and suspension from all the components around the world, and made a great product out of it, two of them, with also making two really futuristic designs for those two products that make them stand out on the road. They worked for 2-3 years on this, and they were pretty secretive about it (which caused the shock), according to them, and the products clearly speak for themselves. They probably give you the best technology for your money, and the highest horsepower numbers. They are fast, advanced, safe, and easy to live with. The BE6E is the smaller one, if you have a smaller family, and the XEV9E is the larger one, if you have a bigger family or space and comfort is your priority. Not to mention, both are rear-wheel-drive, so they are fun to drive as well! They are pretty enthusiastic to drive, the chassis and suspension setup is spot-on, and both promise you about a range of 550-600 km, and both can do crazy speeds and be rock-solid stable, promise plush ride quality, give you a five-star safety rating (they did a crash test in front of all journalists at the release), and apparently it can do donuts (they showed that). How cool is that!
